I am a packaging expert with the expertise to reduce your packaging and packing process costs and/or get your product into an attention grabbing retail package!
I have worked in the packaging industry for over 30 years from the largest corrugated companies in North America to some of the smaller, specialized companies. This experience has allowed me to excel in many areas of packaging and achieve top sales honors.
My success has come from my ability to…
- reduce packaging costs,
- increase profits for those in manufacturing and distribution, and
- design retail packaging and displays.
Why companies call me to help them with their packaging…
To reduce costs within an existing process
I develop strategies through a “Packaging Value Analysis.” The analysis covers areas beginning with the supply chain to the ordering process, packing line, and finally to the shipping department.
Within these areas I look to identify inefficiencies encompassing Resources, Inventory, Material Handling, Quality, Production/Process Excesses, Kinematics, Time, and Work Force.
To develop retail packaging and displays I follow the AIDA concept…
- Attention – grab the customers’ attention
- Interest – hold the customers’ interest
- Desire – create a desire to buy
- Action – convince the customer to make the purchase
The development process involves a number of factors, including knowing the demographics of the customer, the retail outlets, and the long-term strategy and capabilities of the company.
As many as 70% of purchasing decisions are made at the point of sale…Is your packaging making the sale?
If you are looking for an expert, contact me using the form below:
Steve Holloway 
I have known Steve for many years. Through all this time he has been our “go to” guy for all things related to packaging and especially displays regardless of who he is working for.
What ever you would want in a Vendor-Partner Steve is it.
Fast, responsive, thorough, honest, and most of all, in depth knowledge of the best way to get us what we need in order to satisfy our customer.
He has always tried to save us money, while at the same time giving us just what we need to get the deal done.
Whenever we are stumped on how to proceed we call Steve and rely on his creativity to tackle the most difficult problems.
Tom Beckett
President/CEO
Leading Manufacturer of Flashlights